Messaging architecture

I am knee deep in a messaging architecture project and every time I do this I wonder what in the world I am doing!!


Do you have any examples that you think are super dooper strategic documents? Anything that tells the story in a way that inspires even though you are talking about deodorant or diapers or what not? ?



I was told a story about someone meeting Mandela. This person was a serious Washington politico. They’d seen it all and done it all. He was called to Africa to help negotiate something or other. By chance he ran into Mandela in a hotel lobby. When recounting the meeting he paused and almost whispered “this sounds so cultish, but he was so … he shone” and then he fell silent. 



It is better to lead from behind and to put others in front, especially when you celebrate victory when nice things occur. You take the front line when there is danger. Then people will appreciate your leadership.

Nelson Mandela

Ruby Wax is mental


I met Ruby Wax. Actually I got kidnapped by her a for a morning. I was waiting for a cab on the Upper West Side of Manhattan and as one approached this very small women wanted to know if we could share. 

Being British I am obliged to say yes even though every fiber of my being was screaming no. 

She wanted to know what i did and I told her I work out what motivates humans for businesses that need to know that sort of thing. By then I knew it was her. She was huge in the UK when I lived there. 


She took e to her offices downtown where her weary staff apologized and told me to agree but ignore her! 

I spent the morning speaking with her head writer and team about their pipe line of stories, shorts, skits etc. They took notes and seemed genuinely interested. One went on to work on Broadway and has since asked my to do the same for a play he has written.  I did learn, then and there, to embrace opportunities no matter how wacky or surprising. Sometimes they bit me in the arse. Most often I meet great people and open new avenues. 

Turns out she has taken her mental illness to TED. Its a great talk!Image


Top 5 Words to Delete from Your Vocabulary

Love a little linguistic philosophy before bed

Everyday Power Blog


In this article we explore how language and self talk impact our ability to motivate ourselves, achieve at high levels and live the life we deserve. We also look at 5 popular dis-empowering words and phrases and replace them with empowering words and phrases to support motivation, success, love, gratitude and achievement.
Let’s get straight to it.
Our actions create our life… Agree? Our thoughts create our actions…. Agree? Our thoughts are communicated to us in the form of language…. Agree? So…how can we live our largest, most expressive and most loving life if we are using vocabulary that makes us smaller, weaker and discouraged.
Do you know anybody, maybe even yourself, who loves to use phrases like: “This only happens to me”, “Life’s a b*tch“, “I caaaaaaaaan’t!”, “Never!”, “I just can’t win”, “I’m damned if I do and damned if I don’t”.
The biggest problem with these…

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Who are those folks and why are they on your blog?



Yes, it’s true that this blog is part of a business marketing package for a small business. I hope you read this and think – wow! smart and useful, I must call them immediately and give them lots of interesting projects to do.

However, this blog is also a labor of love. I have wanted to write about the range of human experience  we get to work on for a very long time and now, thanks to this blog I can.

We, at GildingBerry,  are creative thoughtful folks. We work with the C-suite of large companies to figure out  serious motivational characteristics for consumers and employee’s. We also work with the folks that are creating big experiences like multi million dollar films and shows.

How can we work with such a diverse set of folks? That’s simple. What we offer is deep insight into the ‘coded’ behavior of human belief and behavior to determine what they will receive from your message given a set of criteria. What do and will people believe and why.

All the world’s a stage,
And all the men and women merely players:
They have their exits and their entrances;
And one man in his time plays many parts,
His acts being seven ages.

Get it?

Oh and the guys in the photo are some great actors I was lucky enough work with recently. The scene they are playing out was amazing.